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Magento is an ecommerce platform built on open source technology which provides online merchants with a flexible shopping cart system, as well as control over the look, content and functionality of their online store. Magento offers powerful marketing, search engine optimization, and catalog-management tools.
Magento Commerce is the leading platform for open commerce innovation with over $50B in gross merchandise volume transacted on the platform annually. Magento is trusted by brands like Samsung, Ford, Lenova, Olympus, Nike, Vizio, Men’sHealth, etc.
Magento offers almost everything an e-commerce site would need to showcase products, carry out online transactions, offer customer service and run all your backend processes efficiently.
Some of Magento key e-commerce features are:
• User Dashboards.
• Inventory Management.
• Advanced shipping and supplier management.
• Allows bundling of products.
• Built-in cross sell and up sell capabilities.
• CMS Options.
Magento extensible API allows you to connect to any kind of app or plugin of your choice extremely easily. So be it payment gateways, web analytics or shipping and tracking; find the app of your choice and plug it into your Magento site with in no time.
E-commerce businesses come in different shapes and sizes. What works for a fashion retailer may not work for a hardware and power tools seller. Similarly, size and scale of operations, customer service requirements etc. pose different challenges in the e-commerce environment.
Being an open source platform, Magento is expected to be inherently highly customizable and modular.
45% of today’s web users expect a site to load in under 2 seconds. Any longer than that and they simply close the tab and move on with their lives. Every customer that leaves without buying leaves behind yet another dent in your overall conversion rate.
With such pressure on performance, you would want a platform that loads fast, allows caching of pages easily, while still allowing you to have as many bells and whistles as you need on your e-commerce site.
Magento gives you each of the above and more. It allows you to cache your pages easily using Varnish, retrieve data from gigantic databases in milliseconds, process queries in no time and load pages fast enough to please your impatient customers.
Magento saves you the development trouble of creating SEO optimized URLs, meta tags, descriptions, URL rewrites, site maps, navigation and category structures and more. Its source code comes with all of these features built right in, saving you a lot of trouble and time, while still ensuring that your site is search friendly.
While almost every other e-commerce platform – open source or otherwise – lets you have only one store on one system; with Magento, you can run multiple websites on the same common back end system.
Every website can have distinctly different layouts and design with their own stores. You can even have different domains for each site. Control all of them simultaneously through a single unified admin panel using Magento.
Magento Commerce is supported by a highly active global community of more than 66,000 developers as well as the largest eCommerce marketplace for extensions available for download on the Magento Marketplace. Start contributing today.
You still have any questions? We are always available for a discussion, shoot us an mail any time at firstname.lastname@example.org.